"If you don't have a pen and paper ready you'll be scrambling for one inside a few paragraphs...a must for your eCommerce self-development!"
"A compendious overview of the selling processes online, all from the position of an ethical and authentic connection with the customer... rolled up in an accessible style."
"Chloë's latest book is a triumph, it guides you through the journey of finding your audience and creating a strong customer base. What's different about Chloë's book is that it never loses focus on the customer perspective."
I've been immersed in the world of eCommerce and marketing since 2003.
I've seen the failures, the mistakes, the bad decisions.
I've also learnt how to do it right, how build a business efficiently, and successfully.
Right now that means focusing everything on your customers - and that's what my new book is all about. Step by step guideance to help you look after your customers, so they can build your business.
Understanding their needs and wants, and delivering on them will help you grow your business faster.
The book explains how to get more traffic, and convert more of that traffic into buying customers.
It's all about helping you work out what the best way for you to attract new customers is.
Profit is where the repeat buyers are! In this book you'll learn how to create them and get them to buy more.
Struggling to work out what marketing you should be doing? And how to grow your business? Customer Manipulation is going to show you how to think about marketing to push your business to the next level.
Think of Customer Manipulation as your manual for business growth! The special steps you'll need to take are clearly outlined within, and you'll be coming back to the book again and again.
We're all in eCommerce aren't we? Whether the aim of your site is to gather cold hard cash, or leads you can turn into cold hard cash - the principles are the same and this model will work just as well for you.
"...provides a sensible, easy to follow template for new business owners and seasoned online professionals alike. What I like most about the book, is that it's not full of 'marketing jargon' and is therefore extremely easy to follow and put into practice. A cracking read!"
"Chloë has once again done what she does best and distilled the knowledge of professionals into a MasterPlan guide that a small business owner can not only understand but can implement to grow their business. ...even the largest retailers should be reading Customer Manipulation. Everything you need to know is distilled down into a simple framework that’s easy to follow and will help accelerate the growth of your business."
"In the age of the customer, Customer Manipulation is an invaluable resource for any brand – whether just starting out or struggling to move towards a customer-centric business model. The book is packed with easy-to-follow, actionable advice to aid companies in understanding how to earn their customers' interest, foster it, keep it and capitalise on it."
In Customer Manipulation Chloë Thomas introduces 2 critical concepts for online retail success in the twenty first century.
The Customer MasterPlan explains how to maximise the growth of your business by understanding where you need to focus your effort and resources, and what to do to. The end goal being a tribe of regular customers you can rely on to order again and again and again – as well as encourage others to start buying from you.
The Conversation is the ongoing timeless dialogue your business has with each of its customers, the thread that holds the relationships together. Done well The Conversation can make your marketing much easier, increase conversion rates, and speed up the frequency of purchase.
These two concepts together create a straightforward way to put the customer at the heart of any business.